The PC market became very unusual in 2012. According to a research of HIS iSupply Research Company, for the first time since 2001, PC decreased considerably from the prior year for the sharp growth of smartphones and other mobile devices which are performing the same duties as our PCs and Macs. Predictions show that, by 2014, mobile will be the dominant form of web browsing. Therefore, go along with more and more people using smaller-screen devices to view Web pages, it is an essential demand for website owners to make a website that works equally well on every device.
So how can you design your online presence to be functional and look great across both desktop computers, and mobile devices?
The only sure answer is Responsive Web Design (RWD): What is it and How does it look like?
RWD is a web design and development technique that stretches or shrinks Web pages to fit the size of a user’s screen. By creating a flexible and responsive web page, allowing visitors get the best user experience possible regardless of the device they’re using to view your site.
This dominance was cemented in mid-2012 when Google recommended responsive design as the best strategy for smartphone-optimized websites. 2013 has been known as the ‘Responsive Year’, and with increasing preference of people accessing websites across multiple devices (i.e. tablets and smartphones), responsive design is becoming increasingly important.
Non-Responsive Website Design Structure
- Too small viewable elements
- Need to zoom in
- Dissatisfactory experience for the user
- Poor navigation
Resposive Website Design Structure
- Suitable size of text and images
- No need to zoom in
- User-friendly experience
- Easy navigation
Here are 5 reasons why you should consider updating your company site to utilize Responsive Design
1. Save Your Money
Before the practice of Responsive Design was adopted, a company has to spend a large amount of money designing and developing multiple sizes for differing devices and screen sizes such as one site for iPhone, one site for iPad, another for Android etc. to have an optimal mobile experience. It also means that your development cost will increase significantly if a new device comes out. This can get quite costly. Meanwhile, with responsive design which is a flexible, liquid layout that adapts to fit various screen sizes, you just need one website for all devices. By this way, you can considerably reduce your cost.
2. Increase Sales And Conversion Rates
The improvements in conversion rates after implementing responsive design are nothing short of unbelievable. It can be proved from popular eCommerce store O’Neill Clothing which is a strong example of using responsive design. After three weeks of changing to responsive web design, they got impressive results as followings (From: ConversionXL):
For Android devices:
• Conversions increased by 407.32%
• Revenue increased by a whopping 591.42%
• Conversions increased by 65.71%
• Revenue increased by 101.25%
The fact is that website’s visitors are more likely to take action if they have a good experience. By using Responsive design, you give your users a great experience as there is no need for redirection, so they will be able to find what they want easier and stay on the site longer—thus, increasing conversions as a result.
3. Overcome Your Competitions
Since Responsive Design has just come out and has not become popular yet, it is a great chance and a wise decision for you to redesign your site to fit optimally in all devices before your competitors do. Visitors will get a much better experience on your site than on your competitors, and will likely take more action. Therefore, it is time for companies to go ahead and surprise competitors.
4. Assist SEO better
Responsive web design is a good support for site search engine optimization. In spite optimizing content, building links for multiple sites and ensuring links work, responsive design creates a single model that is easy to update and optimized for all devices. Besides, with just one site, Responsive Web Design removes the challenge of duplicate content and you no longer have to stress about creating duplicate content when adding to new content.
Moreover, in reality, a mobile user would quickly hit the back button if your page doesn’t display the right way on his mobile device, then he will return to the results and find other pages. Therefore, if a site looks good no matter what device are used and bring a good experience to visitors, it will bring a high rate of positive feedback from both mobile and desktop users, then increasing your rankings on the search engine result pages
More importantly, Responsive Web Design is recommended by Google as an industry best practice as only having 1 URL per page makes it easier for Google to serve up the best content for searching users. Besides it also makes it easier to interact, link to, and share this content
5. Support your analytics and reporting
Instead of tracking user journeys, conversion paths, funnels and redirections among your sites, Responsive Web Design supports you in doing all these things with a single website. Site analytics tools like Google Analytics have been already optimized to handle multiple devices and responsive reporting. All of your tracking and analytics will continue to function fluently and be condensed into a single report, allowing for easier analysis and monitoring. As a result, you will be able to gain a rich, single view of your customers which you can use in your sales and marketing activities.
Where to start?